If you still consume news at their source, i.e. by visiting blogs and online newspapers you will be accustomed to seeing a “related stories” block somewhere next to or at the bottom of a story. The list containing usually 3 to 5 links has become an inevitable part of almost any article on the Web, just like the share buttons and the comments. However, how often does one really check the titles of the suggested related articles, let alone go ahead with reading these? (That is really meant to be rhetorical, but if the owner of a news site wants to share some analytics stats, you’re more than welcome!)
I would argue that the issue with the provided “related stories” is not that readers are not interested in reading more – in fact, if a person took the time to read this article, and if the suggested stories are truly topically related, he would more likely than not be interested in a few of these. That being said, a “related stories” list does not offer the reader enough background information about the articles to persuade him to actually take a look at these.
What I’m referring to in the above is that, when we consume news, we do so as a continuous lifelong process. We build up our perception of the world by doing so, and we (subconsciously) keep track of the evolution behind the stories and topics that interest us. Reading a bunch of random articles that may be from last week or from five years ago does not fit into that process as it requires too much effort from the reader to place the bits of additional news into the timeline that is kept inside our heads.
To alleviate the above issue, all one needs to do as an owner of a news site is provide the related articles in a visual representation that would enable the reader to easily detect the immediate context of the different stories, and at the same time identify stories of high relevance and importance, as opposed to occasional mentions of a topic that bear little to no significance on its evolution.
WebScio team invites both article writers and readers to experience the new way to discover the bigger picture behind a single news article by trying out our new Topify Storyline widget. The service is currently in a beta state and is being tested by the Irish Times in their Financial section (see e.g. here). Interested news site owners are welcome to subscribe for the service and will get notified very shortly with installation details.
We realize that many changes might still need to be made along the way, however, we strongly believe that this is the right next step in the evolution online news narrative! Visit Topify to learn more.